Description
-
Course Overview:
- Learn the fundamentals of Google Search Ads and their role in digital marketing.
-
Keyword Research & Planning:
- Identify high-performing keywords.
- Use keyword tools to understand search intent.
-
Creating Effective Ads:
- Write compelling headlines and descriptions.
- Utilize ad extensions to enhance visibility.
-
Campaign Setup & Structure:
- Step-by-step guide to creating a campaign.
- Understand ad groups, match types, and settings.
-
Bid Management:
- Learn manual and automated bidding strategies.
- Optimize for clicks, impressions, or conversions.
-
Performance Monitoring & Optimization:
- Use analytics to track ad performance.
- Make data-driven decisions for better ROI.
-
Quality Score & Ad Rank:
- Improve ad relevance and landing page quality.
- Lower costs with a high-quality score.
-
Audience Targeting:
- Reach the right people using demographic and interest-based targeting.
-
Conversion Tracking:
- Set up and monitor goals using Google Analytics.
- Understand metrics like CTR, CPC, and conversion rates.
-
Practical Application:
- Hands-on activities to create live campaigns.
- Troubleshooting common issues in search ad campaigns.
What you'll learn
- Master Google Search Ads: Gain expertise in creating, managing, and optimizing search ad campaigns.
- Effective Keyword Targeting: Learn to research and target high-performing keywords to reach the right audience.
- Improved Ad Performance: Develop skills to write compelling ad copy and improve ad quality scores for better rankings.
- Data-Driven Decision-Making: Understand how to analyze campaign performance using Google Ads metrics and reports.
- Enhanced ROI: Learn strategies to optimize bids, reduce costs, and maximize return on investment for campaigns.
- Advanced Audience Targeting: Master techniques to reach the right users through demographic and behavioral targeting.
- Practical Campaign Skills: Acquire hands-on experience to create and manage live search ad campaigns confidently.
- Improved Conversion Rates: Set up and optimize campaigns to achieve higher conversion rates and business goals.
Requirements
- Basic knowledge of digital marketing concepts is helpful but not mandatory.
- Access to a Google Ads account for practical implementation during the course.
No Course Purchased Yet!







Publisher

Welcome to GOSIRI,Welcome to Gosiri, a dynamic platform designed to empower content creators ("Creators") to monetize their digital goods, content, and services ("Creator Content"). Our innovative service connects Creators with their fans and followers ("Customers"), offering a seamless way to purchase and enjoy exclusive Creator Content. At Gosiri, we are dedicated to supporting the creative community by providing tools and opportunities to turn passion into profit. Join us and explore a world where creativity thrives and creators succeed.
You May Like
1000+ unique online courses
Student feedback
Reviews